Roofer Houston SEO & PPC Marketing Tips, Ideas & Guide
If you're looking to implement an effective Houston Roofer SEO and PPC marketing strategy, then the tips and ideas shared here are sure to help guide you towards success.
According to our Marketing and ROI Report, top Roofer Houston keywords such as roofers near me, roofer contractor, and replacing roof cost, receive in total approximately 20,353 monthly searches from potential clients within a 22 mile radius of Houston.
Our report also shows that most Houston based businesses that rank for the search term "Roofer" categorize themselves in their Google My Business listings primarily as either Contractor, or Contractor.
A website optimized to rank high for the search term "Roofer" and similar terms in Houston and other nearby cities such as Humble, Pasadena, and Stafford, could receive about 1,927 highly relevant monthly visitors. A greater number of website visitors could be generated by optimizing for cities beyond the 22 miles radius our report reflects.
Our report projects that a Houston Roofer SEO and PPC campaign could generate within about twelve to twenty four months about $821,600 in monthly revenue.
These projections are based on an analysis of 211 local GMB listings, and search data related to 828 relevant keywords. Taken into consideration are certain assumptions such as a $13,000 customer lifetime value resulting from searches for Roofer. Other factors that were taken into consideration are anticipated website conversion rates and sales conversion rates.
Our report also shows that estimated return on investment for a Houston Roofer SEO and PPC campaign could be right around 396%. This is based on assumed net profit margins.
In summary, our Marketing Revenue and ROI Report estimates that a well refined Houston Roofer marketing campaign could generate a monthly revenue of about $821,600 with an estimated ROI of about 396%.
To accomplish this, the Houston Roofer SEO and PPC marketing strategy would need to achieve top rankings for searches in cities within about 22 miles of Houston.
Use the following insights from our report to jump start your own website's rankings for "Roofer" in and around Houston.
Cities with Most Searches
The following list shows how many people are searching monthly (on average) for Roofer in each city within 22 miles of Houston. A good search optimization strategy would focus on boosting search rankings in the cities with the greatest search volume since these are the cities that could generate the greatest traffic, leads and sales.
| 1 | Sugar Land | 1,080 |
| 2 | Pearland | 770 |
| 3 | Humble | 520 |
| 4 | Friendswood | 450 |
| 5 | Jersey Village | 420 |
| 6 | Pasadena | 350 |
| 7 | Missouri City | 280 |
| 8 | Stafford | 210 |
| 9 | Piney Point Village | 170 |
| 10 | Montrose | 150 |
| 11 | Channelview | 140 |
| 12 | Webster | 140 |
| 13 | Midtown | 120 |
| 14 | Central Business District | 120 |
| 15 | Greenway/Upper Kirby | 120 |
| 16 | Downtown | 120 |
| 17 | Afton Oaks | 120 |
| 18 | Westside | 120 |
| 19 | Alief | 120 |
| 20 | Barker | 120 |
| 21 | Fresno | 100 |
| 22 | Deer Park | 100 |
| 23 | Mission Bend | 100 |
| 24 | Sienna Plantation | 100 |
| 25 | West University Place | 70 |
Top Keywords
The following is a list of keywords that are closely related to Roofer. To succeed in your marketing efforts, you should make a strong effort to achieve top rankings for these valuable search terms.
| Rank | Keyword | Share | CPC |
|---|---|---|---|
| 1 | roofer | 29% | $16.23 |
| 2 | roof companies | 13% | $36.69 |
| 3 | roofers near me | 10% | $35.97 |
| 4 | roofing companies near me | 10% | $43.10 |
| 5 | roof repair | 6% | $30.97 |
| 6 | roofer contractor | 6% | $24.56 |
| 7 | the roofer | 4% | $11.41 |
| 8 | replacing roof cost | 3% | $15.02 |
| 9 | roof repair near me | 3% | $38.11 |
| 10 | roof contractor near me | 2% | $36.04 |
| 11 | commercial roofing | 2% | $53.38 |
| 12 | local roofing companies | 2% | $27.89 |
| 13 | metal roofing near me | 2% | $10.10 |
| 14 | flat roofers | 1% | $20.61 |
| 15 | roof fixer | 1% | $13.91 |
| 16 | roof leak repair | 1% | $28.43 |
| 17 | kangaroo roofing | 1% | $20.74 |
Top Local Competitors
These are the websites outranking everyone else for Roofer in and around Houston. It’s great to know who the top competitors are so that you can learn from their marketing efforts and gain new insights into what you need to do in order to compete effectively in your market.
1: advanced-remodeling.com
2: Pionner Roofers
3: lone-star-roofing.com
4: bayarearoofersinc.com
5: houstonheightsroofers.com
6: houstonroofingonline.com
7: roseroofing.com
8: slproofs.com
9: roofingrepairhoustontx.info
10: pearlandroofing.org
Top Non-Local Competitors
The following is a list of non-local/national brands that are capturing a share of the Houston market for search terms related to Roofer. These are brands you might consider utilizing for your marketing efforts.
1: en.wikipedia.org
2: homeadvisor.com
3: yelp.com
4: bestpickreports.com
5: angieslist.com
6: bbb.org
7: bestroofingsolutions.com
8: thumbtack.com
9: careerexplorer.com
10: porch.com
Competitor Keywords
We mentioned above that it’s important to know your competitors. So, below is a list of your competitors top keywords and related landing pages. You can use this information to assist with your efforts of outranking your top competitors on their most valuable keywords.
| Rank | Keyword | Search Vol | Competitor URL |
|---|---|---|---|
| 1 | houston roof | 486 | https://www.houstonroofingonline.com/ |
| 2 | houston roof | 486 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 3 | houston roofer | 486 | https://www.houstonroofingonline.com/ |
| 4 | houston roofer | 486 | https://www.punumroofinghouston.com/ |
| 5 | houston roofers | 486 | https://www.houstonroofingonline.com/ |
| 6 | houston roofers | 486 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 7 | roof houston | 486 | https://www.houstonroofingonline.com/ |
| 8 | roofers houston | 486 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 9 | roofers in houston | 486 | https://www.punumroofinghouston.com/ |
| 10 | roofing houston | 486 | https://www.braunsroofing.com/ |
| 11 | roofing houston | 486 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 12 | roofing in houston | 486 | https://www.braunsroofing.com/ |
| 13 | roofing in houston | 486 | https://www.punumroofinghouston.com/ |
| 14 | compañía de roofing | 395 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 15 | houston roof companies | 395 | https://www.braunsroofing.com/ |
| 16 | houston roof company | 395 | https://www.houstonroofingonline.com/ |
| 17 | houston roof company | 395 | https://www.myroofimprovement.com/ |
| 18 | houston roofing companies | 395 | https://www.braunsroofing.com/ |
| 19 | houston roofing companies | 395 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 20 | houston roofing company | 395 | https://www.houstonroofingonline.com/ |
| 21 | houston roofing company | 395 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 22 | roof company houston | 395 | https://www.houstonroofingonline.com/ |
| 23 | roof company houston | 395 | https://www.myroofimprovement.com/ |
| 24 | roof company in houston | 395 | https://www.braunsroofing.com/ |
| 25 | roof company in houston | 395 | https://www.myroofimprovement.com/ |
| 26 | roofing companies houston | 395 | https://www.braunsroofing.com/ |
| 27 | roofing companies houston | 395 | https://www.myroofimprovement.com/ |
| 28 | roofing companies in houston | 395 | https://www.braunsroofing.com/ |
| 29 | roofing companies in houston | 395 | https://www.myroofimprovement.com/ |
| 30 | roofing company houston | 395 | https://www.braunsroofing.com/ |
| 31 | roofing company houston | 395 | https://www.myroofimprovement.com/ |
| 32 | roofing company in houston | 395 | https://www.braunsroofing.com/ |
| 33 | roofing company in houston | 395 | https://www.myroofimprovement.com/ |
| 34 | roofing free estimates | 395 | https://www.punumroofinghouston.com/ |
| 35 | houston roofing | 370 | https://www.houstonroofingonline.com/ |
| 36 | houston roofing | 370 | https://www.houstonroofingonline.com/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=gmb |
| 37 | roofer houston | 370 | https://www.houstonroofingonline.com/ |
| 38 | roofer houston | 370 | https://www.punumroofinghouston.com/ |
| 39 | houston roof | 259 | https://www.myroofimprovement.com/ |
| 40 | houston roofers | 259 | https://www.myroofimprovement.com/ |
Competitor Type
Wondering who your competition is exactly? Well, the following list shows the Google Categories that your competitors have used to classify themselves. You can use this information to optimize your own GMB account.
| Rank | Competitor Type | Share |
|---|---|---|
| 1 | Roofing contractor | 90.1% |
| 2 | General contractor | 4.9% |
| 3 | Contractor | 2.8% |
| 4 | Construction company | 1.4% |
| 5 | Roofing supply store | 0.7% |